USTA EASTERN USTA EASTERN
USTA EASTERN USTA EASTERN
During the Spring 2025, I served as the Account Executive for Boston University AdLab — tackling all things client service on the USTA Eastern account.
Our “A Barrier That Unites” social campaign highlights tennis’ unique ability to break down barriers and build diverse communities.
Over 14 weeks, our team of eight students produced 4 static posts, 3 TikTok videos, and 2 Instagram Reels for USTA Eastern’s Instagram (@usta_eastern), TikTok (@ustaeastern), Facebook, and LinkedIn.
Credits
Art: Max Elliot, Ayla Truong
Copy: Kira Chick, Charlie Tuttle
Strategy: Mia Forouhari, Kaylee Munster
Project Manager: Ananya Chakravarthy
Account Executive: Gracie Davenport
Our team was nominated for the ‘Grandlabbie’ award — the top honor at AdLab’s semi-annual award show that spotlights the best work by students.
