GATORADE
GATORADE
GATORADE
GATORADE
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During the Fall 2024 semester, I interned at THE·TEAM’s (formerly Wasserman Media Group) 247 Laundry Service agency on the Gatorade account as a Social Media Management intern.
Daily Community Management
Social Audit Analysis
Campaign Development
Social Calendar Management
Athlete & Influencer Tutorial Decks
Test Social Assets for Client Approval
In-depth SWOT analysis of Gatorade's social media performance presented to internal Gatorade team
Community Management
Mock integrated marketing campaign for Gatorade's consideration presented to internal team, including product drops, social media strategy, and in-person activations. We developed the strategy behind our creations, mocked up each stage of the campaign’s creative assets, and built out a social media run of show.
Partner Athlete & Influencer Posting Tutorial
